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Why Cloud Sync and Cloud Storage Are No Substitute for Cloud Backup.

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Posted by Jackie Edwards - 17 January, 2019

Even though the concept of cloud computing has existed for years and pretty much all organizations are using at least one cloud service, there are still quite a few people who are confused about the cloud. While the belief that data, applications and services are coming from white, billowy objects in the sky is no longer as common as it used to be, many users don’t understand the purpose of certain cloud services and how they function.

Cloud sync, storage and backup are a prime example of this confusion. Many people think they basically do the same thing. For example, they view a syncing solution as their backup solution – if it’s in Dropbox, it’s backed up. While sync, storage and backup might seem similar on the surface, they are three distinct services, with different features and capabilities.

  • Cloud sync makes it possible for users to access files from the cloud by syncing them from a folder on your device to a cloud platform. For example, files saved in a Dropbox, OneDrive or Google Drive folder are automatically synced to the cloud so that they can be accessed using multiple devices and shared with other users.
  • Cloud storage provides an extension of your in-house storage or, in some cases, replaces it altogether. A cloud storage provider will generally act as the endpoint for storage, allowing organizations to connect directly to cloud storage repositories rather than storing content locally. Most cloud storage solutions generate links that point to files and folders so that they can be easily shared, much like cloud sync.
  • Cloud backup services automatically make copies of new or modified data to cloud storage rather than a local hard drive or other backup target. Although synced and backed up data is stored in cloud storage, the three services are not the same.

While the job of cloud storage is to supplement on-premises storage, the job of cloud backup is to replicate data in on-premises storage to the cloud. Some cloud backup solutions enable you to sync and share files, but the primary function is to protect data from accidental deletion or a full-on disaster.

Cloud backups can be scheduled to run when they won’t use up system resources, or they can run continuously to ensure that the latest versions of your data can be recovered in case of disaster. Cloud backup will also retain your file system structure to make it easier to find and access the data you need when those file systems need to be rebuilt.

Many organizations make the mistake of treating cloud sync like a backup solution. However, trying to restore large amounts of data from a cloud sync solution can be a long, complicated process. Errors are common, and you won’t be able to recover files saved outside of cloud sync folders. Cloud storage can be used as a backup target, but you still have to manage your on-premises backup environment and ensure that backups are completed successfully.

RMM Cloud Backup uses Veeam Cloud Connect to replicate your data to the cloud to minimize the risk of data loss. You’ll have complete visibility and control of your backups, while eliminating the headaches associated with traditional on-premises backup solutions. End-to-end encryption prevents unauthorized users from seeing your data. Let us show you how RMM Cloud Backup protects your organization against disaster and enables you to quickly and reliably restore critical files.

Posted by Jackie Edwards

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Topics: Cloud, cloud strategy, Cloud Backup


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